Archive for: April, 2015

Periscope vs. MeerKat – A Traffic Tool Learning Opportunity

A lot has been made recently of the new P2P live video sharing services Meerkat and Periscope. If you use Twitter to acquire traffic, you may have already noticed a flurry of tweets that contained mrk.tv links. Those links were published via a new iOS app named Meerkat that was designed to bring live video streaming to Twitter users and…

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Do Metrics Matter As Much As Money For Your Traffic Buy ROI?

In the past, media buying was mostly a matter of trial and error to establish the best traffic sources through a protracted campaign period and process of elimination methods. Now, many savvy media buyers are learning to use tracking tools and user metrics to put proactive protocols in place that substantially shorten the learning curve and…

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Programmatic Advertising Tips for Media Buyers In A Bid Based Market

Programmatic Advertising Tips for Media Buyers In A Bid Based Market “Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years” according to the IDC. So what is Programmatic Branding and how can you get…

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