Archive for: May, 2015

Ad Viewability – CPMv: The New Standard for Accountable Advertising
Education, News, 26 May, 2015 0

Ad serving technology is continuously evolving. Recently, the concept of viewability has been a very hot topic amongst companies and individuals in digital advertising. It comes down to a simple question, what is the value of ads that never get viewed? The answer: there is none. Yet advertisers are being charged for them, and large…

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Three Questions Every Advertiser Should Be Asking Their Ad Network
Education, 05 May, 2015 1

It’s really easy when you’re chasing the CPA dragon to overlook some of the fundamental differences in how ad networks actually calculate what an ad “impression” is. While this term is used interchangeably across every ad network, how this unit of measurement is actually calculated varies drastically. This is especially true in the adult ad…

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