Adnium: Revisiting Retargeting


Adnium Feature: Retargeting

Dear advertisers and media buyers,

Retargeting converts window-shoppers into buyers, bringing back your lost audience.

Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online

  1. How does retargeting work?
    • A visitor comes to your site
    • They learn about your products but leave before purchasing
    • Adnium displays your ads on sites they visit later, bringing them back and keeping your brand on their mind
  2. Why is retargeting so effective?Retargeting generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition.
  3. Attractive & Smarter RetargetingRetargeting is most effective if you segment your visitors (eg, people who looked at shoes vs pants) and tailor the retargeting ads shown.

    The best performing retargeting creative has a clear call-to-action and promotes an offer.

Contact your Adnium Account Manager to set up a retargeting campaign: [email protected]

Regards,

The Adnium team

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Posted on March 8, 2017 in Uncategorized

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Grand Slam Media is a global company focused on improving the communication threshold between buyers and sellers of online advertising. Our exclusive partnerships with category leading, up-and-coming, and strategically dominant publishers and advertisers provide you with maximum exposure and ability to reach your target markets.

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