Category Archive for: Education

Performance Marketing: Unprecedented RTB Members Area Auction Starts NOW via Adnium

Earn the most money right now by acquiring new customers from a pool that only includes people who actually pay for products! Get your products in front of users who are ready and willing to pay, and wanting to buy! The Adnium team is proud to unveil Members Area Real Time Bidding, their latest tool…

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Introducing Adnium: Fully Programmatic, State of the Art Ad Network

FOR IMMEDIATE RELEASE Grand Slam Media Unveils Adnium: Fully Programmatic, State of the Art Ad Network Toronto, Canada  – Grand Slam Media has earned a sterling reputation as one of the most forward thinking traffic brokers operating in the adult online vertical by taking a proactive approach to providing clients with the best tools possible…

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Ad Viewability – CPMv: The New Standard for Accountable Advertising

Ad serving technology is continuously evolving. Recently, the concept of viewability has been a very hot topic amongst companies and individuals in digital advertising. It comes down to a simple question, what is the value of ads that never get viewed? The answer: there is none. Yet advertisers are being charged for them, and large…

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Three Questions Every Advertiser Should Be Asking Their Ad Network

It’s really easy when you’re chasing the CPA dragon to overlook some of the fundamental differences in how ad networks actually calculate what an ad “impression” is. While this term is used interchangeably across every ad network, how this unit of measurement is actually calculated varies drastically. This is especially true in the adult ad…

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Periscope vs. MeerKat – A Traffic Tool Learning Opportunity

A lot has been made recently of the new P2P live video sharing services Meerkat and Periscope. If you use Twitter to acquire traffic, you may have already noticed a flurry of tweets that contained mrk.tv links. Those links were published via a new iOS app named Meerkat that was designed to bring live video streaming to Twitter users and…

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Do Metrics Matter As Much As Money For Your Traffic Buy ROI?

In the past, media buying was mostly a matter of trial and error to establish the best traffic sources through a protracted campaign period and process of elimination methods. Now, many savvy media buyers are learning to use tracking tools and user metrics to put proactive protocols in place that substantially shorten the learning curve and…

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Programmatic Advertising Tips for Media Buyers In A Bid Based Market

Programmatic Advertising Tips for Media Buyers In A Bid Based Market “Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years” according to the IDC. So what is Programmatic Branding and how can you get…

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