Posts Tagged:digital media

Hitting the SWEET SPOT With Granular Keyword Targetting

Media Buyers are well aware that ad campaigns build on their own success. Running a great campaign brings in impressive conversion ratios, but perhaps even more importantly, a great campaign also returns a tremendous amount of useful information from each audience. Putting that information into action as you fine tune your creatives and tailor upcoming…

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Mobile Money: Mobile Traffic is More Than Just Clicks

If you have read the August Issue of XBIZ World Magazine, then you have seen that some of our sales executives were interviewed for their insights on mobile traffic trends and monetization along with other industry experts.  We love to see Grand Slam Media in the news and are happy to always be included in…

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Get INSIDER TIPS on Adnium This Week!

Our Director of Sales, Kelan Stone, and CTO Ian Lester are heading to Montreal this week to take meetings and discuss opportunities with Publishers and Advertisers at the Qwebec Expo. Now is your chance to “hear it from the horse’s mouth” as this marks the first conference Ian has been present for since the launch…

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XBIZ Miami Are You Ready for A Sneak Peak???

Grand Slam Media Hitting South Beach For XBIZ Miami Unveiling New CPMv Based Ad Platform to Attendees Toronto, Ontario – Grand Slam Media is southward bound and has its sights set on South Beach where they are sponsors of next week’s XBIZ Miami Conference. The company is trying a different approach to their presence and taking a…

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Ad Viewability – CPMv: The New Standard for Accountable Advertising

Ad serving technology is continuously evolving. Recently, the concept of viewability has been a very hot topic amongst companies and individuals in digital advertising. It comes down to a simple question, what is the value of ads that never get viewed? The answer: there is none. Yet advertisers are being charged for them, and large…

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Do Metrics Matter As Much As Money For Your Traffic Buy ROI?

In the past, media buying was mostly a matter of trial and error to establish the best traffic sources through a protracted campaign period and process of elimination methods. Now, many savvy media buyers are learning to use tracking tools and user metrics to put proactive protocols in place that substantially shorten the learning curve and…

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