Posts Tagged:media buying

Don’t You Want to Know the Status of Your Health?

Anyone who has been to a tradeshow or read a few traffic broker websites is well aware of the big promises that many reps make about their ability to improve the ROI of your ad campaigns… but how many of them actually provide you with proof? With Campaign Bid Health stats, Adnium shows you if you’re…

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Hitting the SWEET SPOT With Granular Keyword Targetting

Media Buyers are well aware that ad campaigns build on their own success. Running a great campaign brings in impressive conversion ratios, but perhaps even more importantly, a great campaign also returns a tremendous amount of useful information from each audience. Putting that information into action as you fine tune your creatives and tailor upcoming…

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How We Crushed Dev Goals and Daunting Deadlines To Unveil the Industry’s Most Progressive Performance Network Ever

Change in technology is swift and can be brutal. Just ask anyone who owned a TGP/MGP site back in the late 2000s. While the rapid speed at which technological innovation occurs online can potentially destroy a company that is not prepared, it also allows new companies to create amazingly cool products in a fraction of…

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Performance Marketing: Unprecedented RTB Members Area Auction Starts NOW via Adnium

Earn the most money right now by acquiring new customers from a pool that only includes people who actually pay for products! Get your products in front of users who are ready and willing to pay, and wanting to buy! The Adnium team is proud to unveil Members Area Real Time Bidding, their latest tool…

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Ad Viewability – CPMv: The New Standard for Accountable Advertising

Ad serving technology is continuously evolving. Recently, the concept of viewability has been a very hot topic amongst companies and individuals in digital advertising. It comes down to a simple question, what is the value of ads that never get viewed? The answer: there is none. Yet advertisers are being charged for them, and large…

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Periscope vs. MeerKat – A Traffic Tool Learning Opportunity

A lot has been made recently of the new P2P live video sharing services Meerkat and Periscope. If you use Twitter to acquire traffic, you may have already noticed a flurry of tweets that contained mrk.tv links. Those links were published via a new iOS app named Meerkat that was designed to bring live video streaming to Twitter users and…

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Programmatic Advertising Tips for Media Buyers In A Bid Based Market

Programmatic Advertising Tips for Media Buyers In A Bid Based Market “Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years” according to the IDC. So what is Programmatic Branding and how can you get…

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